Ideas

Campaign ideas and best practices

12 concrete campaigns you can set up today, with prize setups, fields, and workflows. Then jump to the tips for getting as many leads as possible.

See the ideasHow to get the most leads
How to read the tables. The chance is the weight divided by the sum of all weights. An empty stock means unlimited, and when a stock runs out, the prize is no longer given out. The numbers are suggestions and examples, not results. Adjust them to your own budget.
1

🛍️ Welcome discount in your online store

Prize wheelPop-up with exit intent

Goal: Collect emails and give new visitors a reason to buy for the first time.

Prize setup

Prize setup
PrizeWeightStockChance
10% off40Unlimited40 %
Free shipping25Unlimited25 %
15% off1220012 %
Try again22Unlimited22 %
25% off1101 %

Fields to collect

  • Email (required)
  • Name (optional)
  • Marketing consent

Workflow

  1. Create the campaign with the "Online store: discount" template.
  2. Set data-exit-intent="true" and a delay of a few seconds.
  3. Pro: turn on emails to winners so the code comes with it.
  4. Send new leads to your newsletter tool via webhook.

Create this campaign

2

🏷️ Campaign week with scratch cards

Scratch cardPop-up or banner link

Goal: Create urgency during a limited-time sale.

Prize setup

Prize setup
PrizeWeightStockChance
10% off35Unlimited35 %
20% off1530015 %
Free shipping20Unlimited20 %
Try again29Unlimited29 %
$50 gift card131 %

Fields to collect

  • Email (required)
  • Name

Workflow

  1. Set a start and end date on the campaign.
  2. Share the game link in newsletters and on social media.
  3. Check stats daily and adjust the weight of the most expensive prizes.
  4. Follow up with everyone who hasn't purchased after the last day.

Create this campaign

3

🎪 Trade show raffle at your booth

Prize wheel (kiosk mode)Tablet + QR

Goal: Collect qualified leads at your booth and give people a reason to stop.

Prize setup

Prize setup
PrizeWeightStockChance
Coffee mug3010033 %
Pen3030033 %
Raffle ticket24Unlimited26,4 %
T-shirt6206,6 %
$50 gift card121,1 %

Fields to collect

  • Name
  • Email
  • Company
  • Mobile (optional)
  • Custom field: "What are you interested in?"

Workflow

  1. Choose the "Trade show booth: giveaways" template and add your prizes and stock.
  2. Open /p/ID?kiosk=1 in full screen on the tablet.
  3. Show the QR code so more people can play at once.
  4. Redeem prizes under "Redeem prize" and follow up on leads within 24 hours.

Create this campaign

4

☕ Loyalty scratch card at a café

Scratch cardQR on receipts and table cards

Goal: Get guests to come back.

Prize setup

Prize setup
PrizeWeightStockChance
Free coffee30Unlimited30 %
Free slice of cake124012 %
2-for-1 drink20Unlimited20 %
Try again37Unlimited37 %
Free breakfast151 %

Fields to collect

  • Name
  • Email

Workflow

  1. Create the campaign with the "Restaurant and cafe" template.
  2. Order a QR poster under Print materials and put the QR code on the receipt.
  3. State the validity in the prize text, for example "Valid on your next visit".
  4. The barista redeems the code in the dashboard.

Create this campaign

5

🏪 Store opening campaign

Gift pickQR in the window and at the checkout

Goal: Bring in foot traffic and build a local customer list at your opening.

Prize setup

Prize setup
PrizeWeightStockChance
Discount on your next purchase40Unlimited43 %
Free gift with purchase2515026,9 %
Thanks for playing24Unlimited25,8 %
$30 gift card3103,2 %
Grand prize111,1 %

Fields to collect

  • Name
  • Email
  • Custom field: postal code

Workflow

  1. Set a start and end date for opening week.
  2. Place the QR code in the window and at the register.
  3. Prizes are redeemed at the checkout with the code.
  4. Invite leads to your next event after the opening.

Create this campaign

6

🎰 Jackpot at the event

Slot machineKiosk mode and QR on a large screen

Goal: Create atmosphere and collect a participant list at an event.

Prize setup

Prize setup
PrizeWeightStockChance
Drink voucher3020030 %
Sponsor merch2010020 %
Try again40Unlimited40 %
Ticket to the next event8108 %
Grand prize212 %

Fields to collect

  • Name
  • Email
  • Custom field: "How did you hear about the event?"

Workflow

  1. Choose the slot machine and add the sponsor prizes.
  2. Set the max number of games and start/end for the event.
  3. Run kiosk mode on multiple tablets.
  4. Send a thank-you email to participants the next day.

Create this campaign

7

💌 Newsletter where everyone wins

Prize wheelInline in an article or pop-up

Goal: Get more newsletter subscribers.

Prize setup

Prize setup
PrizeWeightStockChance
5% off40Unlimited40 %
10% off25Unlimited25 %
Free shipping20Unlimited20 %
15% off1210012 %
25% off3103 %

Fields to collect

  • Email (required)
  • Name (optional)
  • Newsletter consent (separate checkbox)

Workflow

  1. Use the "Newsletter – growth" template.
  2. Place the game with data-mode="inline" and data-target.
  3. Send new leads to your newsletter tool via webhook.
  4. Follow up with a welcome email.

Create this campaign

8

💈 Trial week at a gym or salon

Gift pickPop-up or QR on the premises

Goal: Get new customers to book a first visit.

Prize setup

Prize setup
PrizeWeightStockChance
Free trial week205020 %
20% off your first visit30Unlimited30 %
Free product154015 %
Thanks for playing34Unlimited34 %
Free month121 %

Fields to collect

  • Name
  • Mobile
  • Email
  • Custom field: "What are you most interested in?"

Workflow

  1. Add the booking link as a CTA button on the win screen.
  2. Set an end date.
  3. Call or message the winners within 24 hours.
  4. Record the redemption in the dashboard.

Create this campaign

9

🚗 Valuation or test drive

Prize wheelPop-up on a campaign page

Goal: Get high-value leads for cars and real estate.

Prize setup

Prize setup
PrizeWeightStockChance
Free car wash3010030 %
Service check153015 %
Free valuation25Unlimited25 %
Thanks for playing29Unlimited29 %
Accessory gift card131 %

Fields to collect

  • Name
  • Mobile
  • Email
  • Custom field: "What are you interested in?"

Workflow

  1. Choose prizes that require an inquiry.
  2. Ask for a mobile number and explain what it will be used for.
  3. Send leads straight to your CRM with a webhook.
  4. Call the same day.

Create this campaign

10

💬 Feedback in exchange for a prize

Gift pickQR after purchase or on the receipt

Goal: Gain customer insight and collect emails.

Prize setup

Prize setup
PrizeWeightStockChance
Discount on next purchase50Unlimited50 %
Free accessory2010020 %
Thanks for your answer29Unlimited29 %
$50 gift card121 %

Fields to collect

  • Email
  • Custom field: "How satisfied were you?"
  • Custom field: "What can we do better?"

Workflow

  1. Add custom fields to the form.
  2. Read the responses in the dashboard or CSV export.
  3. Follow up with dissatisfied customers first.
  4. Share what you learn with your team.

Create this campaign

11

🎄 Seasonal campaign or advent calendar

Gift pickPop-up on the homepage

Goal: Keep people engaged over several weeks.

Prize setup

Prize setup
PrizeWeightStockChance
Today's surprise35Unlimited35 %
10% off30Unlimited30 %
Free shipping20Unlimited20 %
Thanks for playing14Unlimited14 %
Gift card151 %

Fields to collect

  • Email
  • Name (optional)

Workflow

  1. Create one campaign per week with its own start and end date.
  2. Pro: up to 10 active campaigns at once. On Free, you can have one active at a time.
  3. Change prizes and text each week.
  4. Promote it in newsletters and on social media.

Create this campaign

12

📦 Scan and win from packaging and flyers

Scratch cardQR on packaging, flyers, or posters

Goal: Connect physical surfaces to digital leads.

Prize setup

Prize setup
PrizeWeightStockChance
Discount on next order40Unlimited40 %
Free trial2050020 %
Thanks for playing38Unlimited38 %
Big win252 %

Fields to collect

  • Email
  • Name (optional)
  • Custom field: "Where did you find this code?"

Workflow

  1. Generate a QR code from the dashboard and put it on your print material.
  2. Use different campaigns for different surfaces so you can compare.
  3. See sources in the stats.
  4. Follow up with a welcome message.

Create this campaign

13

📅 7 days of daily rewards

Daily rewardLink in newsletter and app

Goal: Get people to come back every day for a week.

Example prize setup

Prize setup
PrizeWeightStockChance
Small discount (days 1-6)70Unlimited70 %
Free shipping20Unlimited20 %
Grand prize (day 7)101010 %

Fields to collect

  • Email (required, first time)
  • Name (optional)

Workflow

  1. Create the campaign with the Daily reward game type.
  2. Put a clear prize on day 7.
  3. Share the link in newsletters and on social media.
  4. Remind people to come back along the way.

Create this campaign

14

🎲 Dice roll on social media

Dice rollLink or QR

Goal: Create engagement and sharing around a playful campaign.

Example prize setup

Prize setup
PrizeWeightStockChance
Free shipping30Unlimited30 %
10% off40Unlimited40 %
Try again25Unlimited25 %
Gift card555 %

Fields to collect

  • Email
  • Name (optional)

Workflow

  1. Create the campaign with the Dice roll game type.
  2. Give prizes clear names.
  3. Share the link in posts and stories.
  4. Track participation in the statistics.

Create this campaign

Best practices

How to get the most leads

Six principles that apply to every game type.

Keep the form short

Only ask for what you actually use.

  • Name and email are enough for most campaigns.
  • Make phone optional, unless you call people back.
  • Every extra field makes more people drop off.

Choose a prize people actually want

Relevant beats expensive.

  • Offer prizes that suit your audience.
  • Mix small and big prizes: high weight on the small ones, low weight and small stock on the big ones.
  • State clearly what the prize gives and when it's valid.

Place it where people are

Visibility decides.

  • Pop-up on your most visited pages.
  • Inline in articles or on a dedicated campaign page.
  • QR code where people stand still: register, table, booth.

Timing and exit intent

Don't cancel too early.

  • Use data-delay so visitors have time to see the page.
  • data-exit-intent="true" shows the game when someone is about to leave.
  • Test different times and compare in the stats.

Follow up within 24 hours

Leads go cold fast.

  • Set up a webhook to your CRM or email.
  • Call or message while the campaign is still fresh in their minds.
  • Split leads into "hot" (winners who redeem) and "cold."

Take GDPR seriously

You are the data controller.

  • Write a clear consent text and link to the privacy policy.
  • Add a separate optional field for marketing.
  • Only use the data for what you've said. See privacy.
Calculate your prize budget. Expected cost per game is the sum of each prize's chance multiplied by its value. Example with fictional numbers: a 40% chance of a discount that costs you $2 and a 1% chance of a $50 gift card gives 0.40 × 20 + 0.01 × 500 = $1 per game, before "Try again" and other prizes are counted.

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